Fundamental Studio Design Case Study | Ema Creates

Design

Brand identity & website design for Fundamental Studio

As the UX/UI and brand designer, I delivered a fully integrated visual system for Fundamental Studio — crafting a responsive website, a comprehensive brand book, a cohesive identity system, and on-brand social media templates.

UX Research

UI Design

User personas

Onboarding

Website design

Five overlapping website webpage screenshots floating on a light teal background, featuring text about transforming online presence, blending art and technology, and a story with team photos.

Open laptop floating between two large rocks on dark background, screen displaying website header 'Blurring the line between art and technology'.

Multiple smartphone screens showing various web design and service-related interfaces, including project start buttons, case studies, user experience, and blog subscription callouts on a light green background.

Digital collage showing a creative agency's portfolio including website designs and a photo of four team members standing against a brown wall, along with text that reads 'Crafting Innovation: Our Creative Journey' and highlights services like web design and copywriting.

Silver laptop with black keyboard placed on a marble surface against a gray textured wall, displaying a web page on the screen with a September 2023 filter menu for Development, Video Editing, UI & UX, and Graphic Design, and articles about website redesign and animation.

Smartphone lying on a teal fabric surface displaying a webpage titled 'What We Have Achieved With Our Website Redesign: Fundamental Insights' by Konstantin Rachev with details about digital presence and SEO, and tags like Development and a date of 25 Sep.

Article titled 'Crafting Motion: The Essence of Dynamics in Social Media Videos' by Ognyan Andonov on fundamental.bg, describing how dynamics in videos enhance storytelling and engagement. The image includes icons and a video editing interface with a scenic mountain and lake preview in a timeline.

Other projects

Four smartphone screens displaying a diet and recipe app interface in Bulgarian, featuring healthy recipes, calorie tracking, meal and water intake management, and popular recipes with images.

Open laptop on a concrete surface displaying a webpage with filters for Development, Video Editing, UI & UX, and Graphic Design, a newsletter subscription box, and blog post previews including titles, author names, and images.

Silhouette of a person with a bun and glasses walking in front of a colorful background with large text partially visible, including the words 'Designs think made visual' on the left and 'GOOD IS INV' on the right.