Website design

Repositioning Gearhead around structure, systems, and scalability

I led the UX and UI design for Gearhead’s website redesign, focusing on aligning the product with its core services: website development, SEO, and product data architecture. The work involved redefining the site structure, simplifying complex offerings, and translating technical concepts into clear, user-friendly experiences. I designed key pages, created a consistent visual system, and introduced supporting visuals to communicate how Gearhead helps businesses structure and scale their operations.

UX Research

UI Design

User personas

Website design

Website homepage of Gearhead Media Group showing a split screen with text on the left that says 'We make complex businesses easy to understand' and two buttons 'Book a consultation' and 'Learn about us.' On the right is a smiling woman looking at her smartphone with overlay charts indicating sales performance, revenue growth, brand recognition, and revenue rate metrics.
Website section showing product data architecture with text on an orange abstract background and a laptop image. Below is a testimonials section with text over a scenic lake and forest photo, a five-star rating, and a profile photo with credentials. Further down is an industries section titled 'Built for businesses like yours' with brief explanatory text and a button labeled 'See all insights.'
Website homepage for Gearhead Media Group showing header navigation, tagline 'We make complex businesses easy to understand' with subtext about building websites and optimizing for search. A photo of a smiling woman holding a smartphone is overlaid with small info boxes labeled 'Revenue growth,' 'Sales Performance' with a bar chart, 'Brand recognition,' and 'Revenue Rate' with metrics. Below are logos of client companies and a section titled 'Why choose Gearhead?' listing value points: industry understanding, strategic approach, long-term collaboration, and creative production.
Flowchart with a central orange icon connected to concepts: above are 'Disconnected systems,' 'Inconsistent product data,' and 'Limited scalability,' below are 'Structured data,' 'Scalable product foundation,' and 'Fully connected ecosystem.'
Two data panels on a dark background: the first shows sales performance from January to July with bar charts indicating a 30% increase compared to last month; the second shows a revenue rate of 60% with a 20% increase since last month, broken down into online sales, retail sales, and partner revenue by colored progress bars.
A dark-themed interface showing three text sections with orange icons: 'Construction & engineering' explaining support materials for credibility, 'Product-based businesses' describing helping present products clearly through catalogs, product pages, or video, and 'B2B services' mentioning structuring messages for clients.
Webpage layout for Gearhead Media Group with sections describing their services for business website design and development. The left column shows a blog post title, a photo of a woman with a revenue growth chart, and client logos. The center column lists value points including industry understanding, strategic approach, long-term collaboration, and creative production with icons. The right column highlights website design services, a tablet displaying a website, and a testimonials section.
Logo for Gearhead Media Group featuring a rounded square orange icon with a white circular gear and arrow inside, alongside the text 'Gearhead Media Group'. Below the logo is a design of vertical stripes in shades of orange, white, and black.
Open laptop on black metal grid surface displaying a website homepage with the headline 'We make complex businesses easy to understand' alongside a photo of a smiling woman and overlay graphics showing sales performance and brand recognition.
Digital marketing banner with orange abstract background showing sales data charts and metrics including sales performance at 30%, target completion at 46%, and revenue rate at 60%, with buttons labeled Book a consultation and Learn about us.

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